In 2022, we initiated a project with the singer Andrés Cuervo focusing on managing his personal brand, redesigning his brand identity, defining his communication elements, and positioning him as a singer, artist, and public figure. We successfully redesigned his brand in collaboration with the Argentine agency PAGE, established his market positioning, and prepared an executable work plan. Unfortunately, Andrés left this world with many dreams and projects unfulfilled, but he will always be remembered fondly.