The traditional Italian brand Kappa, through its licensee in Panama, entrusted us with a significant task: to introduce the brand in Colombia within a diverse and multi-target market such as football and one of the country’s most important teams. We united global brand concepts, educated about its current history and brand vision, and its various involvements in this sport and other teams in different countries, all while aligning it with the identity of a new city, a new country, and the special characteristics of the Club Cardenal and its fans.