The NODO project, developed in collaboration with the VISIONA agency, involved creating a B2C telecommunications brand to compete against giants like Claro and Movistar. It won all the bids, passed the respective tenders, and before its implementation, the contracting company was absorbed and shut down by the Colombian state. This monumental project included every aspect of brand creation, from conceptualization and naming to brand and manual creation, developing 360º implementations in more than 500 items like offices, trucks, uniforms, etc., and crafting a strategy and action plan to establish a clear identity and a concept of unlimited connectivity anywhere thanks to its satellite system, all highlighted by the key element of the color orange and its significance for quick positioning.