We spearheaded a brand campaign during the 2022 presidential race in Colombia, leveraging digital prowess to promote brand usage, strategically position hashtags, and utilize both macro and micro influencers to amplify our message and increase voter turnout. At the core of our strategy was an unwavering dedication to creativity and cultivating a deep brand connection. This comprehensive campaign engaged over 100 organic influencers, resulting in an impressive outreach of 20 million impressions per message. Together, we captured the hearts and minds of the public with Rodolfo Hernández’s visionary proposals, heralding a new era of political involvement.