For 6 years, we accompanied Umbro continuously in Colombia and Peru throughout its brand expansion process with strategies and tactics for sales, stores, licenses, social media, advertising, product launches, and sports marketing. Notably, we worked closely with the headquarters in England and leveraged football team licenses such as Independiente Santa Fe, America de Cali, Deportivo Cali, Junior de Barranquilla, Universitario de Deportes, or the Peruvian national team, these being the main focuses of a brand we deeply care about.